Week 2 – Cult of Agency
It was Flavor-Aid, not Kool-Aid in Jonestown

Week 2 – Cult of Agency

The theme of there being many ways to structure and run a business continues. It must be said that the structure has to fit the entity. A sole trader has different needs and indeed goals than a full-service agency. But even two similar-sized agencies or studios may vary in their structure, their emphasis.

Instituting rules is necessary but also tricky, no doubt.

Weird that Kate Moross thinks most creatives are extroverts when the opposite is the case, but interesting that personalities play a role in the decision on how to run a business or structure it. See attached file.

Ustwo’s mission is weak. Also, Ustwo’s business model seems to based solely on monetary success, Neef’s explanation of their diversification model speaks to this, which is fine, but there is no core vision, or meaning, just a continuation of cash flow. not that you can’t have multiple interests, multiple approaches within a vision, but it sounded as if maintaining Ustwo was the primary objective.

I think you can be a collective if you don’t see each other outside of work, I think it is important for all employees, members, whatever you want to call them, to have rich outside lives. Engaging in other activities is an essential part of a designer’s life.

I think it is nice that both Lovers and Kate Moross have shared lunches or dinners. Not just nice, but these can be very beneficial situations. But a forced meeting, borders on a cult, as does ‘My fellow Lover, Edward’ the pin is a bit much too. One would think that I would like Lovers approach, as a collective but it sounds – the way she describes it – like an in house temp agency. The name feels weird in that the analogy would be a Casanova-esque individual keeping individuals around just in case they could be useful. Casual dating, no commitment. To be clear, I am not stating that, but I would have been more interested in the financials working than the Greenpeace project. Or how they decide how to go after clients that ‘Lovers’ want to work with.

It feels like the panel members – based on their body language – have some animosity towards each other, or feel intimidated by opposing approaches. Except for Neef, who seemed to like Alec a lot.

Should also be noted that the chapter Legal structures for the design firm by Leonard D. DeBoff in AIGA Professional Practices in Graphic Design is a bit out of date, not mentioning B-Corporations or Benefit corporations.

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